Data collected by Us may be used by Us for the following reasons:
(a) carry out Our obligations arising from any contract entered into between You and Us;
(b) provide products/ services and communicate with You (including through WhatsApp) about products/ services offered by Us including processing any payment transaction(s);
(c) enable Tata Group Entity and Partners to offer their products and/or services and communicate with You about such products and/or services;
(d) process, disclose, transmit, and/or share the Data with Tata Group Entity, Partners, Service Providers and other third parties which have business or contractual dealings with Us;
(e) provide You with offers (including for financial products/ services), personalized services and recommendations and improve Your experience on the Platform, including, where permitted under applicable law, by storing and/or using Your payment information to enable future transactions on Platform to run more smoothly;
(f) KYC evaluation (identity verification and background check whether online or offline) for availing the products/ services (as applicable) as per master direction on know your customer and the applicable law;
(g) operate, evaluate and improve Our products/ services offering and the use of Platform;
(h) generate aggregated data to prepare insights to enable Us to understand User/ customer behaviour, patterns and trends with a view to learning more about Your preferences or other characteristics;
(i) provide marketing and promotional campaigns to You based on Your profile and/ or use of the Platform;
(j) in connection with loyalty programs owned and operated by Us or by other Tata Group Entity;
(k) communicate with You (including to respond to Your requests, questions, feedback, claims or disputes) and to customize and improve Our products/ services;
(l) enforce the terms of use of the Platform;
(m) protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks;
(n) serve other purposes for which We provide specific notice at the time of collection, and as otherwise authorized or required by applicable law; and
(o) to fulfill any obligations as mandated under Data Protection Laws and/ or the applicable law, which may involve sharing of Data with the regulators, law enforcement agencies, governmental authorities etc. in order to comply with any instructions or notices issued.